Marketing Manager (B2B SaaS)

About the role

Revnix is seeking a strategic and execution‑focused Marketing Manager to drive brand awareness, generate qualified leads, and support revenue growth for its software development services and SaaS products. You will own the marketing strategy across digital channels and work closely with Sales and Product teams to build a consistent pipeline of inbound leads.

Key responsibilities

• Develop and execute an overall marketing strategy aligned with business goals.
• Plan, launch, and optimise inbound campaigns to generate qualified leads.
• Lead content initiatives such as blogs, case studies, newsletters, and social media.
• Manage SEO strategy to improve organic traffic and rankings.
• Plan and optimise paid advertising across Google, LinkedIn, Meta, and TikTok.
• Oversee website content, landing pages, and conversion‑rate optimisation.
• Run email marketing and lead‑nurturing programmes.
• Coordinate product launches, webinars, events, and other marketing activities.
• Analyse performance data, produce reports, and provide actionable insights.
• Collaborate with Sales to improve lead quality and with Product to refine messaging and positioning.

Required profile

• 3+ years of experience in B2B digital, SaaS, or software services marketing.
• Strong understanding of SEO, content marketing, email marketing, and paid advertising.
• Proven experience managing multi‑channel marketing campaigns.
• Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
• Excellent communication, project‑management, and organisational skills.
• Data‑driven mindset with ability to analyse performance and optimise campaigns.
• Experience in a technology or software company is a strong advantage.

Required skills

• SEO
• Content marketing
• Email marketing
• Paid advertising (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads)
• Google Analytics
• Google Search Console
• Marketing automation platforms (e.g., HubSpot)
• HubSpot CRM
• WordPress
• PostHog
• Hotjar
• ChatGPT
• Canva
• Figma
• Microsoft Office / Google Workspace