Marketing Strategist & Performance Marketer
DRAPPY STORES UK LIMITED · Karachi
Job description
About the role
We are seeking a Marketing Strategist & Performance Marketer to develop data‑driven growth strategies and run high‑performing paid campaigns that boost sales, acquire customers, and expand brand presence.
Key responsibilities
- Develop and execute marketing and growth strategies aligned with business goals.
- Plan, manage, and optimise Meta, Google, TikTok and other paid campaigns.
- Own key performance metrics such as ROAS, CAC, CPA, CTR and conversion rate.
- Conduct competitor, customer and market research to uncover growth opportunities.
- Analyse campaign and website data to identify performance gaps and recommend actions.
- Collaborate with creative, e‑commerce, development and management teams.
Required profile
- 3+ years of performance/growth marketing experience.
- Strong hands‑on expertise in Meta Ads and Google Ads.
- Solid understanding of e‑commerce funnels, attribution and analytics.
- Ability to translate data into clear marketing strategies and actions.
- Commercial mindset focused on profitable growth.
Required skills
- Meta Ads
- Google Ads
- GA4 implementation
- CAPI integration
- Pixel tracking
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in Pakistan.
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 1 day ago
Expires 1 month from now
4 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
DRAPPY STORES UK LIMITED
Karachi
Related job offers
-
Analytical Lead, Planning and Measurement
Google Karachi -
LinkedIn Outreach Specialist
AngleBrackets.io Karachi -
Content Creator for Short‑Form Social Media Videos
Nativ Global Karachi -
Consumer Research Specialist – Chinese Speaker
Transsion Lahore -
Lead Generation Specialist
Propstar Technologies District de Karachi-Sud