OTC Brand Manager – Pakistan

About the role

Haleon is seeking a passionate Brand Manager for its OTC portfolio in Pakistan. You will be responsible for translating global strategies into local market actions that drive sales and profit growth.

Key responsibilities

• Lead the development of annual market activation plans focused on three‑year growth drivers, working with cross‑functional teams.
• Own the brand P&L, delivering sales and profit targets while managing the allocated budget.
• Execute global innovation vision boards and localize toolkits to maintain brand equity.
• Drive media, creative, and digital program execution to bring brand strategies to life.
• Manage agency relationships and collaborate with sales to ensure strong in‑store support and customer engagement.

Required profile

• Bachelor’s degree in business, marketing or a related field (preferred).
• 3–5 years of brand marketing experience, preferably in FMCG or consumer healthcare.
• Proven track record of delivering commercial results and managing a brand P&L.
• Strong understanding of the Pakistan market, shopper behavior and consumer landscape.
• Experience working with cross‑functional teams and external agencies.