Performance Marketing Specialist (Digital Growth)
Fulcrum Pvt. Limited · Karachi
Job description
About the role
We are looking for a Performance Marketing Specialist who will drive digital growth through data‑driven campaign management. You will work with international clients, optimizing paid media across multiple platforms to deliver measurable ROI.
Key responsibilities
- Develop, launch and continuously optimize performance marketing campaigns on Google Ads, Meta (Facebook & Instagram) and other paid channels.
- Monitor key performance metrics, generate insights and adjust tactics to improve cost‑per‑acquisition and overall ROI.
- Plan, allocate and manage advertising budgets efficiently.
- Collaborate with creative, sales and business teams to align campaigns with broader objectives.
- Create engaging social media and email marketing content.
- Produce regular performance reports with actionable recommendations.
- Stay current with digital marketing trends, platform updates and best practices.
Required profile
- Bachelor's degree in Marketing, Business or a related field.
- 1–2 years of hands‑on experience in performance or digital marketing.
- Strong analytical and problem‑solving abilities.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple campaigns and meet tight deadlines.
Required skills
- Google Ads
- Meta Ads Manager
- Google Analytics
- A/B testing
- SEO fundamentals
What we offer
- Opportunity to work with international clients.
- Dynamic, collaborative work environment.
- Career growth and professional development.
- Exposure to performance‑driven digital marketing projects.
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Published 1 month ago
Expires 7 hours from now
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Fulcrum Pvt. Limited
Karachi
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