Performance Marketing Specialist – Google Ads

About the role

We are looking for an experienced Google Ads Specialist with 5–7 years of hands‑on experience managing performance‑driven campaigns for UK and USA clients. The ideal candidate must have strong experience working with e‑commerce and lead generation brands and should be confident in planning, launching, optimizing, and scaling Google Ads campaigns while communicating effectively with clients and internal teams.

Key responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display, and YouTube campaigns.
• Develop strategies for e‑commerce and lead generation brands.
• Conduct keyword research, competitor analysis, search‑term analysis, and negative keyword management.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and overall profitability.
• Monitor budgets, bids, targeting, and campaign performance.
• Set up and troubleshoot conversion tracking, GA4, and Google Tag Manager.
• Analyze campaign data and provide actionable performance reports.
• Continuously test and improve ads, audiences, keywords, landing pages, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining performance.

Required profile

• 5–7 years of professional experience in Google Ads / PPC.
• Proven experience working with UK and USA clients.
• Strong hands‑on experience with e‑commerce and lead generation campaigns.
• Excellent English communication skills, both written and verbal.
• Ability to independently manage campaigns and make data‑driven decisions.
• Agency or client‑facing experience is an advantage.
• Must be comfortable working full‑time onsite.

Required skills

• Google Ads (Search, Performance Max, Shopping, Display, YouTube).
• Keyword research and negative keyword management.
• Competitor and search‑term analysis.
• Conversion tracking, GA4, Google Tag Manager, Google Merchant Center.
• ROAS, CPA, CPL optimization.
• Campaign analytics and reporting.