PPC & Paid Media Specialist (Google Ads & GA4)

About the role

Datum Labs is hiring a Performance Marketing Specialist with 1-2 years of hands-on paid advertising experience to run its own marketing engine. You will plan and run campaigns on Google and Meta, set up clean conversion tracking and report on what is actually working. As a data company, the role focuses on knowing where every lead came from, not just click counts. This is an on-site position at the office in Johar Town, Lahore.

Key responsibilities

• Create, manage and optimise Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram) campaigns, supporting LinkedIn and Microsoft Ads when needed
• Do keyword research and basic competitor analysis, manage match types, negative keywords and search term reviews
• Track budgets, CPC, CPA, ROAS and conversion rates, and flag unusual spend early
• Write and test ad copy, headlines and descriptions
• Set up conversion tracking in Google Tag Manager for forms, quote requests and calls, and configure GA4 events and key events
• Install and verify Meta Pixel and LinkedIn Insight Tag, and test tracking in GTM Preview and GA4 DebugView
• Run routine checks on campaign settings, budgets and bidding strategies, keep a change log and compare results before and after changes
• Prepare weekly and monthly performance reports, pointing out trends, tracking gaps and optimisation opportunities

Required profile

• 1-2 years of hands-on paid advertising experience, including at least 1 year on Google Ads
• Experience running Meta Ads campaigns
• Bachelor's degree
• Based in Lahore and able to work on-site

Required skills

• Working knowledge of GA4 and Google Tag Manager for conversion tracking
• Comfort with performance metrics such as CPC, CPA, ROAS and conversion rate
• Nice to have: LinkedIn or Microsoft Ads experience, enhanced conversions or Consent Mode exposure, CRM lead tracking, Google Ads or Meta certifications

What we offer

• Gym, travel and food allowance
• Annual certification
• Paid time off and holidays
• Bi-annual performance reviews and bonuses