Product Manager - Account Onboarding

About the role

easypaisa, Pakistan's first digital bank, is looking for a Product Manager to lead and improve its Account Onboarding experience. You will own the end-to-end onboarding journey so that users have a seamless first touchpoint, working closely with design, engineering, data and marketing teams to improve activation and retention.

Key responsibilities

• Own the product strategy and roadmap for onboarding, aligned with business goals and user needs.
• Lead and coordinate UAT cycles, designing test cases and end-to-end user scenarios.
• Manage and deliver growth and PnL KPIs.
• Plan and launch onboarding lifecycle campaigns to engage users at key journey stages.
• Use data to find friction points and run A/B tests to improve time-to-value, activation and conversion.
• Collect and synthesize user feedback and behavioural data, and partner with Customer Success and Support for a smooth hand-off to adoption.
• Define requirements, prioritize features and communicate updates to stakeholders.

Required profile

• Bachelor's degree in Business or Computer Science.
• 2-3 years of relevant experience.
• Strong understanding of software development processes and API integrations.
• Communication, teamwork, customer orientation, ownership and analytical skills.

Required skills

• Product management and Scrum
• UI/UX
• Excel
• AppsFlyer, Firebase, BigQuery