Product Marketing Specialist

About the role

Creative Chaos is looking for a Product Marketing Specialist to own the story, connect the dots, and ensure every piece of copy resonates with the market. You will shape positioning, align messaging across channels, and free the founder from being the default messaging editor.

Key responsibilities

• Build and maintain the CoCountant messaging guide, translating product features into clear customer benefits.
• Partner with writers and marketers to ensure ad copy, landing pages, and nurture emails follow a consistent narrative.
• Audit funnels and campaigns for consistency, creating headline/subhead frameworks for repeatable, on‑brand copy.
• Interview customers, gather case studies, and turn insights into social proof.
• Support sales with decks, one‑pagers, and talk tracks that mirror the website and collaborate with product teams on new feature collateral.

Required profile

• 4+ years in product marketing, content strategy, or conversion copy leadership, preferably in SaaS, fintech, or B2B services.
• Strong portfolio showcasing landing pages, ad copy, and messaging frameworks.
• Hands‑on writing and editing ability with a founder‑mindset for big‑picture positioning and headline detail.
• Curiosity about startups, finance, and how growing companies purchase services.