Product & Services Marketing Associate

About the role

Imparé is looking for a Marketing Associate to lead its product and services marketing strategy. You will translate complex semiconductor IP into clear messaging, create technical content, and run demand‑generation campaigns that drive qualified leads.

Key responsibilities

• Develop buyer‑focused positioning and messaging for Imparé’s portfolio.
• Manage website content, product pages, LinkedIn presence, and the CEO’s thought‑leadership output.
• Plan and execute webinars, demand‑generation campaigns, and other initiatives to generate qualified leads.
• Create technical collateral such as white papers, explainer videos, product briefs, and case studies in collaboration with engineering.
• Provide business development with pitch decks, competitive positioning, and sales collateral.
• Track campaign performance, lead quality, website analytics, and engagement; report results via monthly dashboards.
• Collaborate closely with the CEO, engineering, and business development to align marketing with product and sales priorities.

Required profile

• Bachelor’s or Master’s degree in Marketing, Electrical Engineering, Business Administration, Communications or related field.
• 2–5 years of B2B technology marketing, content development, or communications experience.
• Strong ability to understand technical products and explain them clearly.

Required skills

• LinkedIn management
• CRM systems
• Website analytics tools
• Digital marketing platforms (Google Ads, HubSpot, Canva)
• SEO and content writing