Product & Services Marketing Associate

About the role

Imparé is looking for a dynamic Marketing Associate to lead its product and services marketing strategy. You will translate complex semiconductor IP into clear messaging, create technical content, and run demand‑generation campaigns that drive qualified leads and support business development.

Key responsibilities

• Develop buyer‑focused positioning and messaging for Impare’s semiconductor verification products.
• Manage website content, product pages, LinkedIn presence, and the CEO’s thought‑leadership pieces.
• Plan and execute demand‑generation initiatives such as webinars, campaigns, and other marketing activities to generate qualified leads.
• Create technical collateral—including white papers, explainer videos, product briefs, and case studies—in collaboration with engineering.
• Provide business development with pitch decks, competitive positioning, and sales collateral.
• Track campaign performance, lead quality, website analytics, and engagement; report results through monthly dashboards.
• Collaborate closely with the CEO, engineering, and business development to align marketing with product and sales priorities.

Required profile

• Bachelor's or Master's degree in Marketing, Electrical Engineering, Business Administration, Communications, or related field.
• 2–5 years of experience in B2B technology marketing, content development, or communications.

Required skills

• Digital marketing tools (Google Ads, HubSpot, Canva)
• SEO and content writing
• LinkedIn marketing
• CRM systems
• Website analytics