Public Relations Specialist

About the role

The Public Relations Specialist will join Ivory Lighting’s Karachi team to shape and promote the company’s image. This full‑time, on‑site position focuses on creating press materials, managing media contacts, and delivering strategic communication campaigns.

Key responsibilities

• Write, edit, and distribute press releases and other media content.
• Develop and execute strategic communication plans to enhance the company’s public image.
• Manage relationships with media partners and key stakeholders.
• Coordinate media relations and secure coverage across relevant outlets.
• Ensure consistent, effective messaging that aligns with corporate goals.

Required profile

• Proven experience in public relations and media relations.
• Strong expertise in writing and managing press releases.
• Excellent communication and strategic communication abilities.
• Ability to build and maintain relationships with media outlets and stakeholders.
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (preferred).
• Strong organizational and project‑management skills.
• Familiarity with media tools and analytics platforms (a plus).

Required skills