Route to Market – South

About the role

National Foods Limited is seeking a Route to Market (RTM) leader for its South region to drive operational efficiency, ensure distributor profitability and uphold market hygiene.

Key responsibilities

• Implement and continuously refine RTM frameworks across assigned clusters, adapting models to market dynamics.
• Identify and eliminate inefficiencies, manage FEFO, execute destruction SOPs and handle near‑expiry stock liquidation.
• Monitor distributor ROI, conduct performance reviews and support profitability at the execution level.
• Lead market hygiene compliance, address trade violations and coordinate universe expansion with field teams.
• Develop and maintain a sales communication platform to ensure seamless information flow across regional sales teams.

Required profile

• Minimum Bachelor’s degree.
• Strong critical thinking, analytical and strategic business management abilities.
• Customer and stakeholder orientation with accountability and ownership mindset.
• Leadership and management experience in channel structure, distributor development and commercial P&L.

Required skills

• Critical thinking and analytical skills.
• Strategic and business management capabilities.
• Understanding of channel dynamics and distributor management.