Search Engine Optimization Specialist

About the role

The Search Engine Optimization Specialist will drive organic visibility and traffic for milkiyat.com, a fast‑growing real‑estate digital platform. Working full‑time on‑site in Islamabad, you will apply data‑driven SEO strategies to improve rankings and support the product and marketing teams.

Key responsibilities

• Conduct comprehensive keyword research to identify high‑value search terms.
• Perform regular SEO audits and monitor technical health using analytics tools.
• Optimize on‑page elements such as meta tags, content structure, and internal linking.
• Develop and manage ethical link‑building and outreach campaigns.
• Track performance metrics, generate reports, and provide actionable recommendations.
• Collaborate with content creators, designers, and developers to ensure SEO best practices are embedded throughout the site.

Required profile

• Strong experience in keyword research, on‑page SEO, and SEO audits.
• Hands‑on expertise with web analytics to diagnose issues and measure ROI.
• Proven ability to execute link‑building and off‑page SEO initiatives.
• Excellent analytical, problem‑solving, and communication skills.
• Experience with content‑heavy or marketplace platforms, especially in real‑estate, is a plus.

Required skills

• Keyword research
• On‑page SEO (meta optimization, content structuring, internal linking)
• SEO audits
• Web analytics (Google Analytics, Google Search Console)
• Link building and outreach
• Off‑page SEO best practices
• Tools: Ahrefs, SEMrush (or similar)
• Basic technical SEO concepts