Senior Brand Manager – CERELAC

About the role

We are seeking a passionate, consumer‑focused Senior Brand Manager to lead the CERELAC brand strategy, growth, innovation and communication agenda in Pakistan.

Key responsibilities

• Lead CERELAC’s brand strategy and growth plans, translating business objectives into short‑ and long‑term initiatives.
• Develop and execute consumer‑centric communication across traditional, digital, social and emerging platforms.
• Partner with creative, media, digital and other agencies to deliver purpose‑led campaigns that strengthen brand equity.
• Leverage consumer, shopper, market and category insights to identify opportunities and drive informed decisions.
• Build deep understanding of parents and caregivers, turning insights into meaningful brand experiences.
• Drive innovation and renovation projects to keep the portfolio relevant in a dynamic market.
• Collaborate closely with Sales, Category, Nutrition, Regulatory and other cross‑functional teams for effective execution.
• Develop portfolio, pricing, promotion and in‑store visibility strategies with relevant stakeholders.
• Monitor brand health, market performance and key KPIs, taking corrective actions to accelerate growth.
• Ensure all brand communications comply with Nestlé standards, nutrition policies and regulatory requirements.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business Administration or a related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing or Communications.
• Proven end‑to‑end brand management experience, from strategy development to execution and performance evaluation.
• Strong understanding of consumer insights, category dynamics, communication development and digital marketing.
• Experience managing innovation and renovation projects and working with cross‑functional teams.
• Strong analytical, communication, influencing and presentation skills.
• Ability to translate consumer and market insights into clear business and brand strategies.
• Independent, proactive and comfortable in a fast‑paced, dynamic environment.

What we offer

• A supportive and inclusive workplace culture.
• Opportunity to work on CERELAC, one of Nestlé’s leading nutrition brands.
• Exposure to diverse cross‑functional teams and strategic business projects.
• Opportunities for career growth and continuous learning within the world’s largest food and beverage company.
• Chance to create meaningful impact for consumers, families and communities through trusted nutrition brands.