Senior Brand Manager – CERELAC

About the role

At Nestlé we unlock the power of food and beverages to enhance the quality of life for everyone. CERELAC is one of Nestlé’s most trusted nutrition brands, supporting parents in providing nutritious and enjoyable food experiences for their little ones. We are looking for a passionate, consumer‑focused Senior Brand Manager to lead CERELAC’s brand strategy, growth, innovation and communication agenda in Pakistan.

Key responsibilities

• Lead CERELAC’s brand strategy and growth plans, translating business objectives into short‑ and long‑term initiatives.
• Develop and execute consumer‑centric communication strategies across traditional, digital, social and emerging platforms.
• Partner with creative, media, digital and other agencies to deliver purpose‑led campaigns that strengthen brand equity.
• Leverage consumer, shopper, market and category insights to identify opportunities and drive informed decisions.
• Build deep understanding of parents and caregivers, turning insights into meaningful brand experiences.
• Drive innovation and renovation initiatives to keep the portfolio relevant in a dynamic market.
• Collaborate with Sales, Category, Nutrition, Regulatory and cross‑functional teams to execute brand and business plans.
• Develop portfolio, pricing, promotions and in‑store visibility strategies with relevant stakeholders.
• Monitor brand health, market performance and key KPIs, taking corrective actions to accelerate growth.
• Ensure all brand communications comply with Nestlé standards, nutrition policies and regulatory requirements.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business Administration or a related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing or Communications.
• Proven end‑to‑end brand management experience, from strategy development to execution and performance evaluation.
• Strong understanding of consumer insights, category dynamics, communication development and digital marketing.
• Experience managing innovation and renovation projects and working with cross‑functional teams.
• Strong analytical, communication, influencing and presentation skills.
• Ability to translate consumer and market insights into clear business and brand strategies.
• Independent, proactive and comfortable in a fast‑paced, dynamic environment.
• Growth mindset with a “can‑do” attitude and passion for building impactful brands.

What we offer

• A supportive and inclusive workplace culture.
• The opportunity to work on CERELAC, one of Nestlé’s leading nutrition brands.
• Exposure to diverse cross‑functional teams and strategic business projects.
• Opportunities for career growth and continuous learning within the world’s largest food and beverage company.
• The chance to create meaningful impact for consumers, families and communities through trusted nutrition brands.