Senior Executive, Digital & Performance Marketing

About the role

Airblue is hiring a Senior Executive – Digital & Performance Marketing for its Marketing department at the corporate headquarters in Islamabad. The role focuses on developing and executing digital marketing strategies to boost brand awareness, customer engagement, acquisition, and online sales.

Key responsibilities

• Develop and execute digital marketing strategies to drive brand awareness, customer engagement, acquisition, and online sales.
• Analyze customer behavior, booking trends, website and app performance, and digital sales data to identify opportunities for improving conversion rates, acquisition, and revenue.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 3–5 years of relevant experience in digital and performance marketing.
• Experience in e‑commerce, travel, aviation, or online sales environments is preferred.

Required skills

• Google Ads
• Meta Ads Manager
• GA4
• Google Tag Manager (GTM)
• Firebase
• Meta Pixel
• Conversion API
• Digital analytics platforms
• GTM tag implementation, event tracking, conversion tracking, data‑layer management, pixel deployment, troubleshooting, and integration with analytics & advertising platforms