Senior GTM Manager

About the role

You will build and run Zamanat's marketing function, shaping market positioning, demand programmes and all brand‑facing outputs. Reporting to the CEO, you will translate strategy into actionable programmes for banks, asset managers, regulators and the financial press.

Key responsibilities

• Own Zamanat's positioning and narrative around Digital Shariah Assets, creating distinct messages for asset owners, fund managers, banks and allocators.
• Run institutional demand programmes including research, thought leadership, roundtables, partner co‑marketing, earned media and a trusted digital presence.
• Approve all external material before it reaches the CEO and ensure it meets legal, compliance and Shariah standards.
• Build the CEO's public voice across LinkedIn, bylines, panels and interviews, managing the announcement calendar.
• Provide commercial enablement materials such as pitch narratives, product explainers and diligence‑ready presentations.
• Lead the marketing team and Disrupt Labs specialists across performance media, SEO, AI search, social, content, creative, PR and web.
• Own the marketing budget, reporting weekly spend and delivering a monthly plan for CEO approval.

Required profile

• 8‑12 years of experience in marketing, communications or go‑to‑market, with at least 3 years leading a function or team in financial services, fintech or digital assets.
• Strong financial fluency – able to discuss fees, risk, returns and liquidity with allocators and write accurately about them.
• Proven record of positioning financial products or firms to generate inbound interest from the right counterparties.
• Experience managing teams, agencies and budgets through long institutional or B2B sales cycles.
• Disciplined approach to embargoes, clearances and compliance sign‑off.
• Daily use of AI tools with rigorous source verification.

Required skills

• Financial product knowledge (fees, risk, returns, liquidity)
• Marketing strategy and demand generation
• Team and agency management
• Budget planning and reporting
• Compliance and Shariah advisory coordination