Senior Marketing Manager - Offline Marketing

About the role

AsraDerm is looking for an experienced and dynamic Senior Marketing Manager to lead and strengthen its nationwide offline marketing operations. The role suits a strategic marketer with strong experience in the nutraceuticals, cosmeceuticals, skincare or pharmaceutical industry, who understands Pakistan's healthcare, dermatology, pharmacy and retail markets. It is a leadership position based in Lahore, reporting on a nationwide team of regional managers and field marketing teams.

Key responsibilities

• Lead, manage and develop the nationwide offline marketing team, supervising regional managers and ensuring effective execution of marketing strategies across Pakistan.
• Develop and execute nationwide marketing campaigns for AsraDerm, Gluvit-s and Nutraxin, and plan and manage new product launches, product awareness campaigns and brand activations.
• Run doctor-focused campaigns and professional engagement initiatives, and oversee pharmacy marketing, in-store branding, visibility and promotions.
• Build relationships with dermatologists, healthcare professionals, pharmacies, distributors and other key stakeholders.
• Develop regional marketing strategies, organize medical conferences, dermatology events, product seminars and workshops, and monitor regional performance, campaign execution, market coverage and KPIs.
• Work with sales, trade marketing and brand teams, identify new market opportunities and strengthen brand awareness and positioning.

Required profile

• Proven experience in a senior marketing or marketing management role.
• Strong industry experience in nutraceuticals, cosmeceuticals, pharmaceuticals or skincare; experience managing large nationwide field marketing teams.
• Understanding of Pakistan's doctor, dermatologist, pharmacy and retail ecosystem, and experience with doctor campaigns, pharmacy campaigns, product launches and nationwide brand activations.
• Ability to manage multiple brands, regional teams and marketing initiatives at once.

Required skills

• Leadership, communication, negotiation and strategic planning.
• Analytical and execution capabilities with a results-oriented mindset.

What we offer

• Market-competitive salary package.
• A leadership position with significant strategic and operational responsibilities.
• Exposure to multiple growing brands across the nutraceutical and cosmeceutical industries.
• Opportunity to build and execute large-scale marketing initiatives across Pakistan.