Senior Meta Ads Specialist

About the role

Propstar Technologies is looking for a senior‑level specialist to lead and optimise paid advertising campaigns on Meta platforms (Facebook and Instagram). The role focuses on data‑driven strategy, scaling high‑budget campaigns and delivering measurable results in lead generation, customer acquisition and ROI.

Key responsibilities

• Plan, execute and scale Meta ad campaigns across Facebook and Instagram.
• Develop performance‑driven strategies to maximise ROI and conversions.
• Conduct audience research, segmentation and retargeting.
• Design and run A/B tests for creatives, copy and landing pages.
• Monitor performance and continuously optimise campaigns at scale.
• Manage large advertising budgets efficiently.
• Analyse data and present actionable insights and performance reports.
• Collaborate with creative teams to produce high‑converting ad assets.
• Stay up‑to‑date with Meta platform changes, policies and algorithm updates.
• Mentor junior team members and contribute to overall advertising strategy.

Required profile

• Proven experience managing and scaling Meta Ads campaigns.
• Strong expertise in Meta Ads Manager, campaign optimisation and scaling strategies.
• Hands‑on experience with Meta Pixel setup and advanced conversion tracking.
• Deep understanding of lead generation, sales funnels and retargeting.
• Analytical mindset with advanced data interpretation skills.
• Ability to handle multiple campaigns and large budgets simultaneously.
• Excellent communication, reporting and strategic thinking abilities.

Required skills

• Meta Ads Manager
• Meta Pixel
• Advanced conversion tracking
• Audience segmentation and retargeting
• A/B testing
• Data analysis and reporting
• Campaign optimisation
• Budget management
• CRM integration (preferred)

What we offer

• Opportunity to lead high‑impact digital marketing campaigns.
• Collaborative, performance‑driven work environment.
• Continuous learning and professional development.
• Exposure to scalable, data‑driven marketing systems.
• Work on high‑budget campaigns with advanced strategies.
• Clear growth path into senior strategy and leadership roles.