Senior Meta Ads Specialist

About the role

ThreadX is seeking a Senior Meta Ads Specialist to lead the planning, creation, and optimisation of Facebook and Instagram advertising campaigns. The role is full‑time, on‑site in Karachi and focuses on driving brand awareness, lead generation and sales for both ThreadX and its clients.

Key responsibilities

• Conduct audience research and set up Meta campaigns aligned with brand objectives.
• Write persuasive ad copy, coordinate creative assets and manage budgets.
• Monitor performance, analyse data and produce regular reports.
• Test and refine targeting, bidding strategies and creatives to improve ROI.
• Collaborate with marketing, design and sales teams to ensure alignment with product launches.

Required profile

• Strong expertise in Meta Ads Manager, including campaign setup, audience targeting and budget allocation.
• Proven experience in digital marketing strategy, funnel planning and conversion‑focused campaigns.
• Excellent written communication and ability to work cross‑functionally on‑site.
• Bachelor’s degree in Marketing, Business or related field; relevant certifications are a plus.

Required skills

• Meta Ads Manager
• Analytics tools for data interpretation and KPI tracking
• Pixel implementation and events tracking
• Basic conversion rate optimisation (CRO) principles