SEO & Paid Ads Specialist

About the role

Sarmaya is looking for a mid‑level SEO & Paid Ads Specialist to independently drive both organic and paid search strategies. You will help the company appear and convert wherever enterprise buyers research AI governance, ERP modernization, or explainable AI.

Key responsibilities

• Own keyword strategy and align SEO with content across service‑pillar pages such as Finance OS, Procurement OS, and Explainable AI.
• Plan, launch, and manage end‑to‑end paid search and LinkedIn campaigns, handling targeting, budgets, bidding, and creative testing.
• Build and optimize landing pages that perform well for organic rankings and paid conversions.
• Analyze performance metrics across channels (rankings, CPL, CTR, conversion rate) and continuously optimize.
• Conduct competitor and SERP analysis to uncover content and ad gaps.
• Coordinate with the content team to ensure paid campaigns and organic content reinforce the same positioning.
• Manage technical SEO basics—including site speed, schema, and crawlability—in partnership with developers.

Required profile

• 2–4 years of experience in SEO and paid media, preferably in B2B, tech, or SaaS environments.
• Hands‑on expertise with Google Ads, LinkedIn Campaign Manager, and SEO tools such as Ahrefs or SEMrush.
• Strong understanding of full‑funnel strategy: organic for authority, paid for velocity.
• Comfortable with technical/enterprise subjects like AI, ERP, cloud, and governance.
• Data‑literate: able to read performance data and adjust strategy, not just execute.
• Experience building and optimizing landing pages for conversion.

Required skills

• Google Ads
• LinkedIn Campaign Manager
• Ahrefs
• SEMrush
• GA4
• Looker Studio
• Technical SEO (site speed, schema, crawlability)
• Keyword research
• Landing page optimization
• Data analysis