SEO Specialist

About the role

Solowiz is an SEO‑focused agency that helps Dubai‑based businesses grow through technical optimisation, content strategy and authority building. The SEO Specialist will support client campaigns from research and planning through implementation and performance review, working from our Lahore office.

Key responsibilities

• Conduct keyword research and map search intent to relevant pages and content opportunities.
• Audit websites for technical SEO issues, prioritise recommendations and coordinate implementation with developers.
• Optimise page titles, metadata, headings, internal links and on‑page content according to best practices.
• Develop content briefs and collaborate with writers to produce useful, search‑focused content.
• Support ethical link‑building and digital authority initiatives tailored to each client.
• Monitor rankings, organic traffic, conversions and technical health; prepare clear performance reports and actionable recommendations.

Required profile

• Practical knowledge of technical, on‑page and off‑page SEO principles.
• Strong keyword research, search‑intent analysis and content‑mapping skills.
• Experience diagnosing crawlability, indexing, site‑structure and page‑performance issues.
• Ability to optimise metadata, headings, internal linking and content for relevant queries.
• Comfort using Google Search Console, Google Analytics and SEO platforms such as Ahrefs or SEMrush.

Required skills

• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• HTML