SEO Specialist

About the role

PRIME BPO is seeking a skilled SEO Specialist to develop and execute strategies that improve organic search rankings and drive website visibility. This full‑time, on‑site position offers the chance to work in a growth‑oriented environment with performance‑based progression.

Key responsibilities

• Develop and implement effective SEO strategies to boost organic traffic and rankings.
• Conduct comprehensive keyword research and identify high‑value search opportunities.
• Perform on‑page and off‑page SEO activities, including content optimization and link‑building.
• Carry out technical SEO audits, resolve indexing and crawling issues, and monitor website performance.
• Track rankings, traffic, conversions and prepare regular performance reports with actionable recommendations.

Required profile

• Minimum 2–3 years of professional SEO experience.
• Bachelor's degree in Computer Science, IT, Digital Marketing or related field.
• Strong analytical, problem‑solving and communication skills.
• Ability to work independently and collaborate with cross‑functional teams.

Required skills

• On‑page, off‑page and technical SEO expertise.
• Keyword research and SEO tools proficiency.
• Google Search Console and Google Analytics.
• Understanding of website structure, HTML, URLs, metadata.
• Link‑building and backlink acquisition strategies.

What we offer

• Competitive salary with performance‑based increments.
• Free meals, coffee and tea on site.
• Training, professional development and growth opportunities.
• Medical benefits, gym and salon membership.
• 12‑16 paid leaves annually, leave encashment and EOBI.