SEO Specialist – Local SEO & Google Ads

About the role

Our client is seeking a skilled SEO Specialist to drive organic growth and improve local search visibility. The role focuses on keyword research, on‑page and technical SEO, and managing Google My Business and Google Ads campaigns.

Key responsibilities

• Conduct comprehensive keyword research to identify organic growth opportunities.
• Implement on‑page SEO optimizations including meta tags, headers, URL structures, and content enhancements.
• Perform technical SEO audits and fixes to improve site speed, crawlability, and indexation.
• Manage and optimize Google My Business profiles and build local citations to boost local search presence.
• Analyze competitor SEO strategies and adjust tactics to maintain a competitive edge.
• Track, report, and enhance campaign performance using Google Analytics, Google Search Console, and other SEO analytics tools.
• Develop and manage Google Ads campaigns aligned with SEO objectives.

Required profile

• Minimum two years of hands‑on SEO experience.
• Strong analytical skills with the ability to monitor performance metrics and adapt strategies.

Required skills

• Google Keyword Planner
• Google Search Console
• Google Analytics
• Google Ads
• Google My Business
• SEO analytics tools
• Local citation platforms