Social & Behavior Change Specialist (Digital Communication)

About the role

UNICEF is seeking a Social & Behavior Change Specialist to lead digital communication efforts that support polio vaccination campaigns across Pakistan. The specialist will design and implement multilingual digital strategies, counter misinformation, and engage high‑risk communities in collaboration with government, GPEI partners and regional teams.

Key responsibilities

• Develop and execute a sustainable digital engagement strategy aligned with Pakistan’s epidemiological context.
• Design targeted multilingual digital campaigns for high‑risk populations and coordinate with partners in Afghanistan and other regional stakeholders.
• Manage digital content and social media platforms, monitor trends, and address misinformation in real time.
• Analyze digital metrics to assess impact, refine messaging, and report results to UNICEF and partners.
• Provide capacity‑building support to local teams and partners on digital communication best practices.

Required profile

• Advanced university degree (Master’s or equivalent) in journalism, communications, digital marketing, social sciences or related field.
• Minimum five years of professional experience in digital communication, social media strategy or digital marketing, preferably in a public‑health context.
• Proven experience designing and implementing national‑level digital campaigns.
• Strong analytical ability to interpret data, identify trends and adapt strategies.
• Excellent interpersonal and stakeholder‑engagement skills.

Required skills

• Digital communication
• Social media strategy
• Digital marketing
• Data analysis

What we offer

• Opportunity to contribute to polio eradication efforts in Pakistan.
• Professional development within a global humanitarian organization.
• Inclusive and diverse work environment.