Social Media and Growth Specialist

About the role

E-services & Technologies is an educational services organization that brings international educational opportunities to Pakistan, with programs in STEAM, robotics, space, leadership and parenting. It is the Pakistan affiliate of Destination Imagination USA. The Social Media and Growth role is a full-time, on-site position in Karachi focused on building the organization's social media presence.

Key responsibilities

• Manage and grow the organization's social media presence across platforms, planning, creating and scheduling engaging content about programs, events and success stories.
• Monitor social media performance, analyze engagement and growth metrics, and adjust strategies to increase reach, brand awareness and community interaction.
• Coordinate with program and operations teams to promote workshops, competitions and training sessions.
• Respond to inquiries and comments in a timely, professional manner.
• Support digital campaigns, collaborations and outreach initiatives aimed at attracting students, educators and partner institutions.

Required profile

• Strong written and verbal communication skills, able to create clear, engaging, brand-aligned messaging.
• Organizational and time management skills, handling multiple campaigns, deadlines and priorities.
• Collaborative skills working with program, operations and leadership teams.
• Bachelor's degree in Marketing, Communications, Business or a related field preferred.
• Experience in education, youth programs or STEAM initiatives is beneficial.

Required skills

• Social media management, content creation and community engagement.
• Digital marketing, growth strategies and basic analytics for tracking and reporting metrics.
• Familiarity with design tools such as Canva and social media scheduling platforms is an advantage.