Social Media Manager

About the role

HOMELO, an online furniture retailer based in Faisalabad, is looking for a full‑time, on‑site Social Media Manager. You will be responsible for creating and publishing engaging content that showcases the brand’s products, values and offers across major social platforms.

Key responsibilities

• Develop and maintain a social media calendar aligned with marketing campaigns.
• Create, edit and publish posts on Facebook, Instagram, TikTok and other relevant channels.
• Optimize content for reach, engagement and conversion, using platform best practices.
• Monitor and respond to comments, messages and community interactions in a timely manner.
• Analyse performance metrics, prepare reports and adjust strategies accordingly.
• Collaborate with marketing, design and product teams to ensure consistent brand storytelling.
• Stay up‑to‑date with social media trends, especially within the furniture and e‑commerce sectors.

Required profile

• Strong communication and professional writing abilities.
• Experience in e‑commerce, retail or home‑decor social media management is a plus.
• Diploma or degree in Marketing, Communications, Media Studies or equivalent practical experience.
• Ability to manage multiple platforms and campaigns simultaneously.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Canva or similar visual design tools
• Social media analytics and reporting
• Campaign management and audience targeting