Social Media Manager

About the role

Target Pet Feeds, a Karachi‑based pet food manufacturer, is looking for a creative Social Media Manager to shape its online presence and engage pet owners across multiple platforms.

Key responsibilities

• Develop and execute social media strategies aligned with brand positioning, product launches, and marketing goals.
• Plan and maintain content calendars for Facebook, Instagram, TikTok, and LinkedIn.
• Create, coordinate, and publish captions, graphics, short‑form videos, product stories, and educational pet‑care content.
• Monitor comments, messages, mentions, and online conversations while maintaining a professional brand voice.
• Coordinate with design, production, and marketing teams to ensure accurate product communication.
• Track reach, engagement, audience growth, conversions, and overall campaign performance.

Required profile

• Strong understanding of social media strategy, content planning, and community management.
• Ability to produce engaging written, visual, and short‑form video content for digital platforms.
• Practical knowledge of Facebook, Instagram, TikTok, LinkedIn and their analytics.
• Experience with content scheduling, social listening, paid campaign coordination, and performance reporting.
• Excellent copywriting, editing, storytelling, and visual communication skills.
• Creative thinking, attention to detail, and ability to manage multiple deadlines.
• Interest in pets, animal nutrition, consumer brands, or food products is a plus.

Required skills

• Canva
• Meta Business Suite
• Social media scheduling platforms
• Basic video‑editing software
• Platform analytics tools for Facebook, Instagram, TikTok, and LinkedIn