Social Media Manager (Tech & Startup Focus)

About the role

Coreuptech is looking for a dynamic Social Media Manager to amplify its brand across Pakistan. You will translate technical achievements into engaging content, support lead generation for our software services, and build a strong online community.

Key responsibilities

• Develop and execute a social media strategy on LinkedIn, X (Twitter), Facebook, Instagram, and developer‑focused channels.
• Create and publish posts, visuals, short videos, case studies, blog promotions, and employer‑branding material aligned with product roadmaps.
• Engage with comments and messages, nurture relationships with developer and startup communities, and identify influencers for collaboration.
• Plan, run, and optimise paid and organic campaigns to generate marketing‑qualified leads and promote events, webinars, and product launches.
• Set KPIs, monitor channel performance, and deliver monthly analytics reports with actionable recommendations.
• Collaborate with product, engineering, and sales teams to adapt technical content for the Pakistan market.
• Maintain consistent brand messaging, tone, and visual standards across all channels.

Required profile

• Proven experience managing B2B/B2C social media accounts for technology or software companies, with a portfolio or work samples.
• Strong copywriting skills for both technical and non‑technical audiences.
• Hands‑on experience with LinkedIn, X (Twitter), Facebook, Instagram, and scheduling tools such as Hootsuite or Buffer.

Required skills

• LinkedIn, X (Twitter), Facebook, Instagram
• Hootsuite, Buffer (or equivalent scheduling platforms)
• Canva, Adobe Creative Cloud (visual creation)
• Basic motion/short‑form video editing
• Paid social campaign planning, audience targeting, budgeting, A/B testing
• Google Analytics, native social insights, third‑party dashboard analytics