Social Media Strategist

About the role

Medcare MSO, a large USA-based Healthcare IT organization in Pakistan with more than 950 employees, is looking for a results-driven Social Media Strategist to own and grow its presence across social channels. The role develops and executes organic and paid social strategies to increase brand visibility, reach and engagement, with a strong focus on measurable growth. It is a full-time, onsite position in Gulberg, Lahore, from 3:00 PM to midnight.

Key responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, TikTok and other relevant channels
• Plan and manage organic content and paid social campaigns to drive brand visibility and audience growth
• Build and maintain a content calendar aligned with brand, product and campaign priorities
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement
• Analyze performance metrics and campaign data to optimize strategy and report on outreach and growth impact
• Collaborate with the design and content team so creative aligns with platform best practices
• Identify trends, partnership and influencer opportunities to expand brand reach
• Manage paid social budgets and campaign performance across platforms

Required profile

• 6+ years of experience in social media strategy, growth marketing or a related role
• Proven experience scaling brand visibility and reach, with case studies or metrics (required)
• Experience running both organic content and paid social campaigns
• Excellent communication and project management skills
• Experience in healthcare, MSO or professional services marketing is a plus

Required skills

• Strong working knowledge of Instagram, LinkedIn and TikTok algorithms and platform best practices
• Use of platform analytics and reporting tools to measure impact

To apply, candidates must submit case studies showing previous brand growth, specific metrics from past organic and paid social work, and a resume outlining relevant experience and platforms managed.