Trade Marketing Executive

About the role

Hayat, an FMCG company founded in 1987 with 16 brands and over 10,000 employees, is looking for an experienced, commercially driven Trade Marketing Executive to join its Head Office in Lahore. The role turns brand strategies into customer and trade marketing actions, strengthens in-store execution and drives category and business growth across sales channels. It works closely with Sales, Brand Marketing, Supply Chain and Finance.

Key responsibilities

• Manage the trade marketing budget and define category trade marketing KPIs.
• Drive execution of Brand, Trade and Customer 5P strategies across relevant channels.
• Translate brand marketing plans into customer and trade marketing actions.
• Analyze customer performance with Sales and recommend in-store actions.
• Develop, lead and run retailer engagement programs.
• Lead category marketing plans through customer and category analysis and promotional strategy.
• Plan and run promotions in line with brand priorities and media plans.
• Drive shop branding, trade schemes, sampling and in-store visibility.
• Support volume achievement through strong trade execution with Sales.
• Monitor market dynamics, competitors and execution standards, and conduct regular market visits.
• Coordinate with Sales, Brand Marketing, Supply Chain, Finance and external vendors.

Required profile

• Bachelor's degree in a relevant field (BSc, BBA or MBA).
• 7-9 years of experience in Trade Marketing, Sales, Category Management, Customer Marketing or a related commercial role, preferably in FMCG.
• Strong understanding of trade marketing, category management, promotional execution and retailer engagement.
• Ability to turn customer, category and competitor insights into actionable plans.
• Willingness to undertake market visits.

Required skills

• Proficiency in MS Office.
• Advanced English communication skills.
• Stakeholder management, communication, problem-solving and cross-functional coordination.