Web Content Writer (SEO-focused)

About the role

BizScale writes content for 30+ US local service businesses such as roofers, locksmiths, junk removal crews, tree services, painters and general contractors, from Houston to Boston. It needs a writer who turns a keyword list and a client's rough notes into blogs and web pages that rank on Google, appear in AI search answers and bring in calls. The position is full time and on site at the office in Johar Town, Lahore, Monday to Friday from 3 PM to 12 AM.

Key responsibilities

• Write service pages, city and location pages and home pages that sell without sounding like a brochure.
• Write on-site blogs for client websites: cost guides, how-to posts, repair-or-replace breakdowns and seasonal pieces.
• Write meta titles, meta descriptions, FAQs and internal links for every piece.
• Research search results, competitor pages, People Also Ask, local prices, permit rules and weather so each page fits its city and trade.
• Work from briefs and keyword sheets, place keywords correctly and turn feedback around quickly.

Required profile

• At least one year of experience writing both blog posts and website pages, shown in a portfolio.
• US English that reads naturally, with American spelling, plain words and contractions.
• A bachelor's degree in English, Mass Communication, Journalism, Marketing or a related field.
• Nice to have: experience writing for US home services, hands-on time with Ahrefs, Semrush, Surfer or Google Search Console, knowledge of how Google's AI Overviews pick pages to cite, and experience with Google Business Profile posts and descriptions.

Required skills

• On-page SEO: search intent, keyword placement, heading structure, meta tags and internal linking.
• Research habit: knowing where figures come from.
• Ability to handle several clients in one week without mixing them up.

What we offer

• A portfolio of live pages for 30+ US businesses across many trades, with rankings you can point to in interviews.
• In-house SEO writing training and direct work with the content lead on every draft.