AI Creative Strategist

About the role

Impact Clients is building a new organic growth channel around highly targeted social media pages in the supplement space, each with its own character, audience, voice and content strategy. As AI Creative Strategist, you will own the thinking behind the content: developing characters and avatars, finding resonant angles, writing hooks and scripts, analysing performance and building a repeatable creative system that scales across dozens of pages. The role is fully remote and full-time.

Key responsibilities

• Create the AI avatars: decide which demographics deserve their own character, what they should represent and which concepts to kill.
• Generate 10-20 new ideas, hooks and angles every day for short-form 7-30 second reels.
• Write and direct scripts for 30-60 second organic Reels, then hand them to the AI video editing team.
• Own testing across 5-10+ Instagram and Facebook accounts, each with its own personality and demographic, matching message to audience precisely.
• Analyse account-level performance, retire weak avatars and scale the ones showing traction.
• Turn winning creative patterns into repeatable systems and help build the department once the model is proven.
• About 10-20% of your time after the model is proven: help build course content for the education division, run a weekly group coaching call, and give the engineering team feedback on how to improve the internal AI tools.

Required profile

• Experience in direct-response Meta advertising, ideally in supplements, health, wellness or another performance-driven e-commerce category.
• History of producing paid creative at meaningful volume, ideally hundreds or thousands of assets per month.
• Strong direct-response copywriter who has developed messaging for demographics very different from your own.
• Able to turn performance data into the next generation of creative ideas and to test aggressively.
• Comfortable operating independently without a detailed SOP for every decision.
• Preferred: experience on an info-product, course or coaching-based offer, especially in the make-money-online or start-an-online-business space.

Required skills

• High fluency with AI creative tools; the current stack includes Higgsfield, Google Flow Omni, Openart and CapCut.
• Direct-response copywriting and creative strategy.

What we offer

• A blank canvas: shape avatars, angles, accounts and content strategy from the ground up.
• A path to leadership, with the chance to eventually lead the creative division as the channel grows.
• A team of AI video editors and publishing support, with freedom to test and iterate quickly.
• Exposure across three business units: a new supplement division, the education curriculum and the roadmap of proprietary software.