AI & Performance Reporting Analyst (Digital Marketing)

About the role

We are seeking an AI & Performance Reporting Analyst to turn complex marketing data into actionable insights. The role combines advanced AI tools, data analysis, and digital advertising expertise to support our clients and drive performance improvements.

Key responsibilities

• Build weekly and monthly client reports that explain why performance moved, not just what the numbers are.
• Use Claude daily to automate reporting, draft client narratives, and analyse account exports.
• Analyse Google Ads, GA4, and other platform data to spot trends, anomalies, and opportunities.
• Translate findings into specific recommendations and direction for account managers.
• Help evolve AI playbooks and reporting templates.

Required profile

• Advanced AI experience – Claude power user (prompt design, workflow automation).
• Strong data‑analysis skills with spreadsheets, pivot‑level analysis and data blending.
• Google Ads experience (campaign structure, Brand vs. Non‑Brand, PMax, ROAS/CPA).
• Excellent written English.
• Self‑directed and able to identify key insights without guidance.

Required skills

• Claude AI (prompt design & workflow automation).
• Spreadsheet analysis (pivot tables, data blending).
• Google Ads.
• GA4.
• Power BI.
• Looker Studio.