Area Sales Manager – Karachi

About the role

As an Area Sales Manager for Karachi, you will lead the sales function across the assigned territory, driving sustainable growth and operational excellence. You will act as the primary point of contact for all sales activities, coordinating with distributors, customers and internal teams to deliver on commercial objectives.

Key responsibilities

• Achieve agreed sales targets and KPIs such as Net Net Sales, Real Internal Growth, Organic Growth, distribution metrics and Route‑to‑Market optimization.
• Develop and execute territory sales plans aligned with business priorities.
• Manage distributor performance, ensuring effective inventory, order fulfillment, collections and service levels.
• Implement Channel & Category Sales Development plans at the point of consumption.
• Drive customer retention, account expansion and profitable growth while maximizing yield per account.
• Deploy company assets such as vending machines and chillers to maximize ROI.
• Monitor market trends, competitor activity and new product launches, providing timely market intelligence.
• Prepare accurate sales forecasts and report performance insights.
• Ensure compliance with Nestlé policies, WHO Code, local regulations and safety standards.
• Coach and develop Nestlé and distributor sales teams through performance reviews and field coaching.
• Lead continuous improvement initiatives using Nestlé Continuous Excellence methodology.

Required profile

• Bachelor’s or Master’s degree in Business Administration, Sales, Marketing or related field.
• 2–3 years of experience in field sales, key account or distributor management within FMCG or Out‑of‑Home sector.
• Proven track record of meeting commercial KPIs and business objectives.
• Experience leading and coaching high‑performing sales teams.
• Strong understanding of channel & category sales development, route‑to‑market management and key account sales.

Required skills