Assistant Manager Trade Visibility

About the role

The Assistant Manager Trade Visibility will lead merchandising program operations, manage vendors, and ensure effective in‑store execution across multiple trade channels. This role designs channel‑specific look & feel, develops visibility KPIs, and optimizes trade programs to boost shopper engagement and compliance.

Key responsibilities

• Lead merchandising program operations and efficiently manage vendors.
• Design channel‑specific look & feel toolkits based on shopper needs.
• Develop planograms for various trade channels.
• Establish visibility KPIs for trade execution and compliance tracking.
• Create interactive tools for modern trade and act as a bridge between marketing and regional stakeholders.
• Define trade classifications and ensure ROI assurance in trade programs.
• Develop visibility strategy based on channel and shopper insights.
• Lead merchandising solutions, automation efforts, performance dashboards, and payout methodology.
• Track and align regions for On‑Shelf Availability (OSA), Share of Shelf (SOS), productivity, and visibility compliance.
• Collaborate with brand teams on artworks and promotional tools.
• Manage vendors for creative promotional tools, POSM, and modern trade categories.

Required profile

• Minimum Bachelor’s degree in a relevant field.
• At least 4 years of relevant experience, preferably within the FMCG industry.

Required skills