Brand, Social Media & Operations Associate

About the role

A US-based mountaineer and polar explorer who runs a founder-led expedition company is looking for a Brand, Social Media & Operations Associate. The founder is often on a mountain with no email access, so the business must keep running while he is away. The role is his right hand on brand, social media, website and client operations, turning the founder's content strategy into consistent, high-quality execution. It is remote, with US hours (EST or PST), and based in Pakistan (Lahore or Karachi preferred).

Key responsibilities

• Build and protect a founder-led brand centred on the founder's visibility, grow brand presence in India to attract corporate sponsors, and run outreach to brand partners and sponsors.
• Execute the content strategy across platforms: planning, posting, community engagement and account management.
• Turn 6-7 years of expedition photos and footage into story-led posts, write original long-form captions and edit short-form video and graphics, using AI tools to work at volume.
• Flag content gaps and suggest shoots and topics for upcoming expeditions or city visits.
• Manage website content during and after the build, collect client reviews and testimonials and keep the site current.
• Respond to and follow up with leads and past clients, book discovery calls with the founder and move leads through to sign-up.
• Keep the business running while the founder is on expedition and offline.

Required profile

• Demonstrated passion for mountaineering, trekking or the outdoors.
• Strong storytelling and writing skills in English, with a portfolio of original work.
• 2+ years of brand or social media management experience, ideally with a personal or founder-led brand.
• Self-directed and reliable, able to run independently while the founder is unreachable.
• Nice to have: personal trekking or climbing experience, published writing in outdoor or travel outlets, sponsorship outreach experience, familiarity with Indian and South Asian diaspora audiences, and basic CMS experience (WordPress, Webflow, Squarespace).

Required skills

• Short-form video editing and graphic design, including AI-assisted tools.
• Lead follow-up, scheduling and CRM hygiene.