Brand Strategist

About the role

Gtex Global, a Pakistani brand in medical apparel founded in the 1990s, is hiring a Brand Strategist for a full-time, on-site position in Karachi. The role develops and refines brand strategies that strengthen the company's position as a leader in medical apparel and high-quality fabrics.

Key responsibilities

• Conduct market and customer research
• Define brand positioning and messaging
• Create and manage brand guidelines
• Collaborate with design, marketing and sales teams to keep the brand consistent across all touchpoints
• Support the launch of new product lines
• Monitor brand performance metrics to drive continuous improvement
• Prepare presentations and communication materials that explain the brand vision and value to internal teams and external partners

Required profile

• Demonstrated skills in brand strategy and brand development, with experience in branding and brand management
• Bachelor's degree in Marketing, Business, Branding, Communications or a related field, or equivalent practical experience
• Background in apparel, textiles, fashion or related industries is highly beneficial
• Strong communication skills and ability to work with cross-functional teams
• Ability to analyse market trends, customer insights and competitive landscapes
• Organised, detail-oriented and able to manage multiple projects on site in a fast-paced environment

Required skills

• Proficiency in branding and marketing tools such as presentation software, basic design tools and analytics platforms
• Market analysis and trend interpretation