Business Development Executive (Lead Generation & Sales)

About the role

WODWES is rebuilding its client pipeline and seeks a driven Business Development Executive to generate and close leads for its software services, including MERN stack development, automation/CRM builds, CMS design, and white‑label outsourcing for international agencies.

Key responsibilities

• Identify and pursue qualified leads on Upwork, LinkedIn, and through cold‑email outreach.
• Write tailored Upwork proposals and bid strategically on relevant projects.
• Build and manage a LinkedIn outreach pipeline (connection requests, InMail, follow‑ups).
• Research and compile cold‑email lists targeting agencies, startups, and SMBs needing development or automation services.
• Qualify inbound and outbound leads, conduct discovery calls, and hand off scoped requirements to the technical team.
• Maintain a CRM/pipeline tracker with lead status, follow‑up dates, and conversion notes.
• Negotiate pricing and contracts in coordination with leadership.
• Meet monthly lead‑generation and revenue targets.

Required profile

• 1–3 years of experience in business development, sales, or lead generation, preferably in agency or IT services.
• Proven track record of winning clients via Upwork (provide stats/profile).
• Strong written English for proposals, cold emails, and LinkedIn messaging.
• Willingness to quickly learn software‑services terminology (web development, automations, CMS, SaaS).
• Comfortable with high‑volume outbound prospecting and self‑motivated ownership of the pipeline.

Required skills

• CRM (pipeline management)

What we offer

• Base salary plus uncapped commission on closed deals.
• Direct mentorship from leadership with a path toward a sales‑lead role.
• Real ownership of the pipeline and a share in the upside.