Creative Director

About the role

Hussain Tareen Productions, the creative house behind Hussain Tareen's film, YouTube, Instagram and clothing brand work, is hiring a Creative Director for its small, elite team. You will be the creative leader who decides what is made, how it looks and sounds, and whether it is good enough to publish, working directly with Hussain Tareen.

Key responsibilities

• Generate and pitch original ideas every week across short films, scripted sketches, reels, YouTube series, challenges, interviews, behind-the-scenes content and campaigns, and develop each into a clear concept with hook, story, tone, visual style and shot plan.
• Create recurring formats and series, and design challenge and interactive ideas that are fun, clean and shareable.
• Plan how each idea spreads across Instagram, YouTube and TikTok, with teaser, main piece and cut-downs.
• Own the creative vision, voice and visual system, write and maintain the brand guide (tone, colour, typography, templates, grade and sound), and direct the look of The Tareen campaigns, lookbooks and launch films.
• Lead the Head Writer, Director and Cinematographer, Lead Editor and Brand Designer; run the weekly creative meeting and content calendar; review scripts and cuts and give the final creative approval.
• Direct creative decisions on shoot days, plan shoots efficiently, keep projects on schedule and on budget, and track results through retention, saves, shares and comments.

Required profile

• 5+ years in creative direction, content creation, advertising, film or digital video.
• A strong portfolio of concepts with clear results where possible, and proven ability to turn a rough idea into a finished piece.
• Excellent understanding of Pakistani audiences, humour and culture.
• Fluent in Urdu and English, with strong writing and storytelling skills.
• Leadership experience managing a team and giving honest, useful feedback.
• Must be based in Karachi and able to work on-site full-time.
• Nice to have: experience directing scripted comedy or short films, fashion/lifestyle campaigns, and working with well-known creators or public figures.

Required skills

• Deep knowledge of how Instagram, YouTube and TikTok work.
• Working knowledge of editing and design tools such as Premiere Pro, DaVinci Resolve or Figma, enough to guide the team.

What we offer

• Direct work with Hussain Tareen on a ground-floor creative project.
• Real creative ownership and the freedom to build something new for Pakistan.
• A small, talented team with high standards.
• Competitive salary and room to grow as the studio grows.

To apply, send your CV, portfolio and a one-page creative pitch including three original ideas: one short film, one reel series and one challenge or format. Applications without the three ideas will not be considered.