Creative Manager (Brand Creatives & Shoot Direction)

About the role

Aroma 24/7 is hiring a Creative Manager in Karachi to own the brand's visual identity and creative direction. The role covers conceptualizing and directing shoots, managing content across social platforms and leading a small creative team. It is a full-time, on-site position with a salary of Rs.100,000+ depending on experience.

Key responsibilities

• Develop and maintain the brand's visual identity and creative direction across all channels
• Conceptualize and direct shoots, including themes, mood boards, styling, locations and shot lists
• Plan, create and oversee content for Instagram, Facebook, TikTok, LinkedIn and other platforms
• Build monthly content calendars aligned with campaigns, product launches and business goals
• Brief, guide and review the work of photographers, videographers, designers and freelancers
• Ensure all creative output meets brand standards before going live
• Track content performance and use insights to improve future creative
• Collaborate with business development and communications teams on campaigns, pitches and client-facing materials

Required profile

• Proven experience in creative direction, art direction or a senior creative role, preferably in brands
• Strong portfolio showing social media campaigns and shoot direction
• Excellent understanding of Instagram and how brands grow on social platforms
• Strong visual sense, storytelling ability and attention to detail
• Ability to lead, brief and give constructive feedback to a creative team
• Ability to manage multiple projects and meet deadlines

Required skills

• Added advantage: proficiency in graphic design tools
• Added advantage: video editing skills
• Added advantage: knowledge of production workflows and experience with branding, packaging or lifestyle/luxury/FMCG brands
• Added advantage: experience with paid social creative (Meta Ads)

What we offer

• Creative ownership of a growing brand
• Medical insurance for employee and family
• Competitive salary based on experience
• Opportunity to shape the brand's direction from the ground up
• A collaborative, fast-moving work environment

To apply, send your CV and portfolio by email with the subject line "Creative Manager - Aroma 24/7".