Creative Strategist (Social & Video)

About the role

Digital Shaping is a fully remote growth agency working with DTC, ecommerce and service brands across the US, UK, UAE and Australia, handling SEO, social media, YouTube, performance marketing and websites. It is looking for a Creative Content Strategist who comes up with ideas, writes scripts and sets the creative direction, then briefs designers and video editors. This is not a posting or scheduling role.

Key responsibilities

• Create concepts and scripts for Instagram Reels, TikTok, Facebook, YouTube Shorts and long-form YouTube, including topics, outlines, titles and thumbnail ideas
• Define the look and feel of each client (moodboards, pacing, music, on-screen text) and direct formats such as cinematic videos, UGC, founder-led videos and carousels
• Write shot lists and filming guides, and build and maintain monthly content calendars with daily updates
• Brief designers and video editors, review drafts, check details before going live and keep production on schedule across multiple clients
• Build monthly content plans and pillars, track metrics such as hook rate, watch time and retention, run creative tests and write captions that drive engagement

Required profile

• 3+ years creating or strategizing short-form video content, with a portfolio of scripted content and results
• Experience with international brands, especially US-based social accounts, and managing calendars across multiple accounts
• Experience directing video editors and graphic designers, and giving feedback to creatives
• Fluent English, written and spoken
• Full-time availability 11 AM to 8 PM Pakistan time, 100% remote, with a reliable laptop and stable internet
• Use of AI tools (Claude, ChatGPT) for research, scripting and analysis, with good prompting skills

Required skills

• Short-form video strategy, scripting and content planning
• Understanding of virality, hooks, storytelling, pacing and retention
• Analytics on Instagram, TikTok and YouTube
• Bonus: project management tools (Jira, Hubstaff, ClickUp, Asana, Notion), agency experience with DTC or ecommerce brands, long-form YouTube experience, UGC creator collaboration, paid social creative knowledge, and basic editing or design

What we offer

• Base salary of PKR 80,000 to 130,000 per month, with quarterly performance bonuses
• Paid annual leave, sick leave and public and cultural holidays
• 100% remote work with no commute
• Long-term role with opportunities to move into senior and leadership positions