CRM Manager (Real Estate Lead Management)

About the role

The CRM Manager will oversee the end‑to‑end lead lifecycle for real‑estate projects, ensuring every prospect is captured, qualified, and routed to the appropriate sales team. This role bridges digital marketing, sales, and data analytics to maximise conversion efficiency.

Key responsibilities

• Receive, validate, filter and categorize leads from paid campaigns, website forms, WhatsApp API and social media inboxes.
• Assign leads instantly to sales members based on project type and buyer profile using CRM workflow automation.
• Maintain CRM dashboards (Salesforce or company CRM) with 100 % data accuracy, tagging source, campaign and project details.
• Coordinate daily with sales to monitor lead quality, response times, conversion challenges and required content.
• Analyse campaign performance – CPL, lead quality score, platform efficiency and junk leads – and provide feedback for optimisation.
• Prepare daily, weekly and monthly lead reports and dashboards covering source, status, agent performance and conversion funnels.
• Utilise lead‑management tools such as Zapier, Make, WhatsApp Business API, call‑monitoring and auto‑dialer systems.

Required profile

• Bachelor’s degree in Marketing, Business Administration or IT.
• 2–3 years of hands‑on experience in real‑estate CRM or lead management.
• Strong knowledge of real‑estate campaigns (vertical, horizontal, residential and commercial).
• Excellent communication and coordination skills with sales and digital‑media teams.
• Highly organised, detail‑oriented and able to work under campaign pressure.

Required skills

• Real Estate CRM (e.g., Salesforce)
• Excel / Google Sheets (reports, pivot charts, filters)
• Meta Lead Ads and Google Form lead integrations
• WhatsApp Business API & chat‑automation tools
• Call monitoring and auto‑dialer tools
• Lead‑management automation platforms (Zapier, Make, CRM workflows)