Digital Marketing & Campaign Manager

About the role

Zaheen Kamran Designer Jewellery is seeking an experienced, creative and commercially driven Digital Marketing & Campaign Manager to own the brand's digital strategy, social media presence, paid advertising and creative execution. The role is full-time and on-site in Gulberg, Lahore, reporting to the founder or management, with a preference for fashion, jewellery, lifestyle or e-commerce. It is not a conventional social media posting role.

Key responsibilities

• Develop and execute the brand's digital marketing and social media strategy
• Manage the Instagram, Facebook and Pinterest presence
• Plan, run and optimise Meta advertising campaigns, including targeting, retargeting and conversion
• Lead creative campaigns for bridal, festive, seasonal and promotional launches
• Develop campaign themes, content strategies, ad copy and creative briefs
• Oversee graphic design, photography, video content and campaign execution
• Plan monthly content calendars and integrated campaigns
• Monitor ROAS, conversions and sales, and coordinate with designers, photographers and content creators
• Conduct competitor research and report performance with insights and recommendations

Required profile

• 3-5 years of hands-on digital marketing experience, preferably in fashion, jewellery, lifestyle or e-commerce
• Strong practical expertise in Meta Ads Manager and e-commerce advertising
• Demonstrated ability to turn ad spend into measurable sales
• Excellent creative thinking, campaign concepting and content planning
• Strong visual understanding of premium fashion, jewellery and lifestyle branding
• Ability to independently plan, manage and run campaigns
• Strong analytical, communication, coordination and team management skills

Required skills

• Meta Ads Manager: campaign setup, optimisation, targeting, retargeting and conversion tracking
• Performance analytics: ROAS, CPA, CTR, conversion rate, attribution and reporting
• Creative strategy: campaign concepts, hooks, ad copy, creative briefs and testing plans
• E-commerce marketing: product-led campaigns, promotions, customer journeys and website conversion
• Social media strategy: platform-specific planning, content calendars and audience engagement
• Team coordination: briefing and directing designers, photographers and content creators

To apply, candidates should submit an updated CV, a portfolio of campaigns and creative work, details of Meta campaigns they personally managed, performance results (ROAS, conversions, CPA or revenue impact) with confidential client data redacted, and a clear explanation of their individual role in strategy, execution and optimisation.