Digital Marketing Executive

About the role

Weblinx Solution is seeking a motivated Digital Marketing Executive to lead paid media initiatives targeting the United States market. The role focuses on driving audience engagement, lead generation, and campaign performance for IT and mobile application products.

Key responsibilities

• Plan, launch and manage paid campaigns on Meta platforms (Facebook and Instagram) for US audiences.
• Develop audience‑targeting strategies, optimize ad creatives and budgets to maximize ROI.
• Generate qualified leads and track conversion metrics across campaigns.
• Coordinate mobile application marketing efforts and align them with overall brand objectives.
• Analyze performance data, produce regular reports and recommend optimization actions.

Required profile

• 1–2 years of hands‑on experience in digital marketing, preferably in the IT/software sector.
• Demonstrated success managing Meta Ads campaigns.
• Experience marketing products or services to the United States market.
• Familiarity with mobile application promotion is a plus.

Required skills

• Meta Ads (Facebook & Instagram)
• Paid campaign management
• Audience targeting
• Lead generation
• Campaign optimization

What we offer

• Competitive salary ranging from PKR 35,000 to 45,000 per month.
• On‑site work in Karachi with exposure to international markets.
• Opportunity to grow within a dynamic IT and software environment.