Digital Marketing Manager

About the role

Sky One Consultants is seeking two experienced Digital Marketing Managers to lead paid social campaigns and drive qualified leads for its study‑abroad consultancy services. The role is based in Karachi, with offices in DHA Phase II Extension and DHA Phase VI.

Key responsibilities

• Plan, execute and optimise Meta (Facebook & Instagram) ad campaigns to generate high‑quality leads.
• Manage advertising budgets, audience targeting, retargeting strategies and performance reporting.
• Create engaging social media content, including posts, reels, promotional creatives and short‑form videos.
• Produce, shoot and edit video assets for marketing purposes.
• Collaborate with the team to develop overall digital marketing strategies that increase brand awareness.

Required profile

• Extensive hands‑on experience with Meta Ads and a proven track record of lead generation.
• Prior experience in digital marketing for education or study‑abroad consultancy is preferred.
• Strong portfolio demonstrating content creation, video production and campaign optimisation.

Required skills

• Meta Ads (Facebook & Instagram)
• Lead generation and audience targeting
• Campaign optimisation and budget management
• Social media content creation (posts, reels, creatives)
• Video shooting and editing
• Google Ads, analytics and performance reporting

What we offer

• Market‑competitive salary package
• Performance‑based commissions and incentives
• Professional growth opportunities in a dynamic environment