Digital Marketing Specialist

About the role

We are seeking a creative and results‑driven Digital Marketing Specialist to join our growing team. The role involves planning, executing, and optimizing online marketing campaigns across multiple platforms. If you are passionate about digital trends and have a proven track record of boosting online presence, we want to hear from you.

Key responsibilities

• Plan and execute digital marketing campaigns across social, search, and email channels.
• Manage paid ad budgets and continuously optimize for return on investment.
• Track and report on key performance indicators such as traffic, leads, conversions, and engagement.
• Grow and manage social media accounts with consistent, engaging content.
• Conduct keyword research and implement SEO best practices.
• Collaborate with design and content teams to develop campaign creatives.

Required profile

• Minimum 1–2 years of hands‑on digital marketing experience.
• Strong portfolio or demonstrable campaign results.
• Ability to work independently and as part of a team.
• Analytical mindset with attention to data‑driven decision making.

Required skills

• Social media marketing on Meta, LinkedIn, Instagram, YouTube, and TikTok.
• Analytics and reporting using GA4 and Meta Insights.
• SEO and Google Ads management.
• Content creation and copywriting.
• Paid ads management (PPC, boosted posts).
• Influencer and community management.
• Graphic design tools for photos and videos.
• Understanding of AI tools for media creation.