Digital Marketing Specialist

About the role

Gold Tree (PVT) LTD, part of the Goldtree Group, which works in construction, land development and interior design, is hiring a full-time, on-site Digital Marketing Specialist in Lahore. The specialist plans, executes and optimizes digital campaigns promoting the company's construction, development and design services.

Key responsibilities

• Manage social media channels and create and schedule content
• Oversee online advertising and monitor campaign performance
• Analyze web and campaign data and prepare performance reports
• Recommend improvements to increase brand awareness and lead generation
• Collaborate with project, sales and design teams to keep messaging clear and branding consistent across digital touchpoints

Required profile

• A bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience, is preferred
• Previous experience in real estate, construction or design-related industries is an advantage
• Strong organizational and time management abilities, with attention to detail and accuracy

Required skills

• Digital marketing and online marketing, including campaign planning and execution
• Social media marketing
• Web analytics
• Ideally experience with SEO/SEM, email marketing tools and content management systems