Digital Marketing Specialist (Onsite, Rawalpindi)

About the role

The Digital Marketing Specialist will lead online marketing initiatives for NEXTRON ESTIMATING LTD, a UK‑based construction estimating firm. Based in Rawalpindi, you will enhance brand visibility and generate qualified leads through strategic digital campaigns.

Key responsibilities

• Plan, execute and optimise social media marketing strategies across major platforms.
• Create, curate and optimise digital content to support lead generation.
• Manage online advertising campaigns, including budgeting and performance tracking.
• Monitor web analytics, interpret data and adjust tactics to improve ROI.
• Collaborate with internal stakeholders to ensure marketing activities align with business objectives.
• Maintain a consistent brand presence across all digital channels.

Required profile

• Demonstrated experience in digital and online marketing, preferably B2B or construction‑related.
• Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Strong communication skills for teamwork and clear messaging.
• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.

Required skills

• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing software
• SEO and SEM principles
• Web analytics tools