Digital Marketing Specialist (SEO + PPC)

About the role

We are seeking a Digital Marketing Specialist with hands‑on experience in both SEO and PPC. The ideal candidate will combine technical expertise with strong communication skills to manage projects, report performance, and coordinate with internal teams and clients.

Key responsibilities

• Execute on‑page, off‑page, and technical SEO tasks.
• Manage SEO projects, ensuring timely completion of all deliverables.
• Conduct keyword research, competitor analysis, and comprehensive website audits.
• Monitor rankings, traffic, and overall SEO performance.
• Assist in planning, launching, and optimizing PPC campaigns on Google Ads, Meta Ads, and Amazon Ads.
• Review campaign data, generate insights, and recommend improvements.
• Prepare weekly and monthly performance reports for stakeholders.
• Communicate project updates clearly with team members and clients.
• Collaborate with writers, developers, designers, and other specialists.
• Track tasks, deadlines, and overall project progress.

Required profile

• 2–3 years of experience in SEO and digital marketing.
• Basic to intermediate experience with Google Ads, Meta Ads, or Amazon Ads.
• Strong written and verbal communication abilities.
• Highly organized, detail‑oriented, and able to manage multiple projects.
• Self‑motivated, capable of working independently and within a team.

Required skills

• SEO fundamentals
• PPC campaign management
• Google Ads
• Meta Ads
• Amazon Ads
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs